The Juicy Joint

The Juicy Joint, a dynamic burger brand, seeks to revamp its visual identity with a creative brief centered around bold red colors and a captivating hamburger mascot. Targeting urban millennials and Gen Z burger enthusiasts, the brand aims to showcase its commitment to quality and flavor in a vibrant and lively atmosphere. The objective is to develop a modern and engaging brand identity with a strong and recognizable mascot, inviting customers to indulge in a burger fiesta at The Juicy Joint. Through a combination of eye-catching visuals, clean typography, and a playful tone of voice, the brand aims to create a lasting impression across all touchpoints, amplifying its appeal and building a strong community of burger lovers.